Due to our vast experience working as sports massage therapists in Norwich, you can rest assured that you are in good hands with us at The Norfolk Clinic. We have a passion for what we do and this shows in all of the sports massage treatments that we offer to clients throughout Norwich and the surrounding areas. This is one of the main reasons why we believe we should be your first and only port of call for a sports massage, anywhere in the Norwich area.
Some possible justifications for painfully intense massage (these aren’t endorsements) include the destruction of motor end plates to “de-activate” trigger points; somatoemotional release (pain often strongly “resonates” with strong emotions like grief); moving tissue fluids; or just creating a strong, novel sensory experiences (which may have many subtle benefits).

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Now for some benefits that are not supported by research. The ability of sports massage to help the muscles get rid of lactic acid is not supported in research studies. Many researchers feel this is linked to the fact that sports massage does not increase blood flow to muscles. For example, a 2010 study found that blood flow was actually mechanically impeded by massage and that was a possible reason that lactic acid removal was impaired. A quicker recovery after sports massage is not yet supported by the research. Studies do support that active recovery (low-intensity exercise after work-out) is the best method of decreasing the amount of lactic acid that builds up after exercise and speeds recovery.
A good massage therapist will never force pressure into the muscle. They will continue to apply pressure until the muscle pushes back against them. The muscle will then slowly begin to release and allow the therapist to move along it. The pressure used should not be painful, but should walk a fine line between pleasurable release of tension and a pain-blocking response from the body (tensing up).
When the body is experiencing pain, it reacts with tension. During a deep tissue massage, discomfort is normal and will be felt if there are inconsistencies within the tissues. Discomfort is described as a "good hurt", the kind that feels good at the same time. On the other hand, pain can be described as being uncomfortable and not tolerated well by the body.
Specialized massage tables and chairs are used to position recipients during massages. A typical commercial massage table has an easily cleaned, heavily padded surface, and a horseshoe-shaped head support that allows the client to breathe easily while lying face down and can be stationary or portable, while home versions are often lighter weight or designed to fold away easily. An orthopedic pillow or bolster can be used to correct body positioning.
Nothing says love like the gift of relaxation.  What better way to give that gift than share that gift in our inviting Couples Massage Rooms.  It’s what you’ve come to expect from Massage Heights but in a larger room, with 2 of our Signature Tables with 2 Therapists….one working on each of you.  Our Therapists will work on each individual person to accommodate their specific needs and will orchestrate your Couples experience to ensure you are both relaxed and rejuvenated.  It’s a beautiful way for the two of you to relax, escape, and revive…together. 

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Sports Massage can be characterized two ways: pre-activity and post-activity massage. Pre-activity uses dynamic stretching to allow the connective tissue to work through a full range of motion, thereby reducing possible injury. Post-activity massage focuses on recovering the muscle tissue that may have been impacted doing the particular sport. It involves long strokes to flush out the toxins that causes soreness in the muscles and joints. 

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In addition to my private practice, I work with patients at the Initiative for Women with Disabilities (IWD) at NYU Medical’s Hospital for Joint Diseases. Many of the patients I see are dealing with issues such as chronic pain, fibromyalgia, multiple sclerosis, cerebral palsy, and rheumatoid arthritis, and find reflexology a beneficial way to incorporate integrative therapies into their treatment.

Swedish massage therapy is probably one of the more relaxing and therapeutic massage techniques. It involves the use of the hands, forearms and elbows to work the superficial muscles. It's designed to promote relaxation, increase oxygen flow in the body and rid the body of toxins. This is a great massage to get if it's your first time getting a massage or if you get massage only once in a while.

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Our students report that Swedish is like no other school and reflect often about how well trained they feel. A big part of that feeling is due to an accomplished and caring faculty, our dynamic curriculum, engaging classes, and our clinical internships. We also work hard to foster a respectful atmosphere where students can grow personally and professionally.

Reflexology is a systematic practice in which applying some pressure to any particular points on the feet and hands give impacts on the health of related parts of the body.1 Each point of the pressure acts as the sensors on the feet and hands and is links with different parts of body specifically.1 These sensors will be stimulated by applying the reflexology technique in order to improve the blood and energy circulation, give sense of relaxation, and maintain the homoeostasis.2 Reflexology session can be improved by other elements such as aromatherapy, peaceful music, and good environment settings.3 There is a term in reflexology called reflex zone therapy. Reflex zone therapy is where the body is divided into ten longitudinal zones from head to toe. In the reflex zone therapy, there are five zones on both sides of the body in which each zone diverge down the particular arm, and also continue straight down the body and down the particular leg to line up with a toe on the respective foot. Practitioners usually choose the suitable technique to be applied to the reflex zone therapy to gain optimized efficiency and impact. Reflexology is a complementary therapy instead of an alternative therapy to other treatments which patient already has based on reflexology maps.2 Complementary therapies nowadays are applied in many of palliative care or to alleviate a problem without dealing with the underlying cause in order to make patient's emotional, physiological, and spiritual health improve and increase the value of their life.4 Two methods of reflexology that have been accepted internationally are Ingham method and Rwo Shur method. The first method does not use any tools in its practice and the second method utilizes the use of tools such as a wooden stick.2 There are five theories that support how reflexology gives impacts to body health.5 First and second basic theories are related to energy. Energy theory advocates that body parts can communicate using electromagnetic fields and the communication can be blocked based on the surrounding respectively.6 Third and fourth theories indicate that energy flow can be restored and the fourth is about the pathway which is blocked can be opened.7 The last theory proposes that reflexology can break up the lactic acid crystal that usually deposited in the feet and allow energy to flow efficiently.5
Before you can decide which massage style is best for you, you need to ask yourself a question. Do you simply want a massage for relaxation and stress control? Or do you need symptom relief or help with a certain health condition? Before booking a massage, let the therapist know what you're looking for and ask which style the therapist uses. Many use more than one style. Or the therapist may customize your massage, depending on your age, condition, or any special needs or goals you have.

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The Swedish massage technique involves soft and long kneading strokes along with light, rhythmic, tapping strokes on the top layers of the muscles, generally in the direction of the heart. It is typically used for relaxation, relief of muscular tension, and improvement of circulation and range of motion. Other techniques include circular pressure applied by the hands and palms, firm kneading, percussion-like tapping, bending, and stretching.

Our private Steam is a great way to relax and detoxify the body. Following the steam, enjoy a nice hot rinse with our five jet shower. Shampoos and soaps are provided as well as fresh, clean towels. Not only is it great for colds and the flu but can also benefit those suffering from bronchitis. It's also a great way to loosen up those muscles preceding a massage.
Accredited sports massage therapists must first complete a course in general massage from a school accredited by the American Massage Therapy Association/Commission on Massage Training Accreditation/Approval (AMTA/COMTAA) or their State Board of Education. They must then complete an additional training program approved by the AMTA National Sports Massage Certification Program. Many sports massage practitioners also complete the National Certification Examination for Therapeutic Massage and Bodywork.
There are several types of massage that focus on different parts of the body or healing approaches. Massage is the practice of rubbing and kneading the body using the hands. During a massage, a massage therapist will apply gentle or strong pressure to the muscles and joints of the body to ease pain and tension. A massage therapist is a person trained in giving massages.

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You’d hope this sort of thing would be rare, but it’s not. Readers regularly tell me about massage therapists who do not ask them what they want, who dismiss their patients’ concerns about pressure, and who ignore signs that their clients are in pain. They display a “doctor knows best” arrogance — ironic for an alternative health care professional — imposing their own idea of the “right” intensity.


Deep tissue is an extremely effective and beneficial type of massage therapy that focuses entirely on the deeper layers of muscle tissues and the inner sections of thick muscles. Its aim is to release the chronic forms of tension in the body. This is done through deep pressure and slow strokes on the targeted are. For this reason, this style of massage is recommended to people who are experiencing frequent pains originating from the area. Another factor that sets this form of massage apart from the others is that unlike other massages, a deep tissue massage is performed only on the affected areas and aim to release toxins in your body, making the massage therapeutic. Hence, a deep tissue massage not only relaxes your body, it also begins a healing process that’s beneficial to you.


For starters, you bear in mind the things described above that tend to cause ugly pain, and you avoid that kind of therapy like the plague. Then you look for some clues that painful pressure is okay. Here are at least three reasons why unpleasantly intense pressure might be therapeutic — “bad pain,” but not ugly. In each of these situations, it might be acceptable to tolerate sensations so intense and painful that the only thing about them that is pleasant is the part where it stops.

During the process, Western Massage Therapy has altered. Swedish Massage has spawned several variations. These include Rolfing, Deep Tissue Massage, Esalen Massage, Hellerwork and Sports Massage. Western Massage Therapy has also taken basic western massage techniques and combined them with several Asian techniques and/or philosophies to create hybrids. Massage Therapy Training, now available in many colleges and institutes, offers instruction in the various schools of Massage Therapy including Swedish Massage and its “children.”
A couples massage can make a romantic gesture or gift for a close friend or loved one. During the experience, two therapists work side-by-side to sweep away aches and stresses from both people.. While therapists often use Swedish massage techniques, individual experiences are often customizable. Couples massages are centered on bonding together through relaxation. Book a couples massage near you through one of our deals and enjoy a relaxing afternoon with someone you love.
Deep tissue massage relieves tension in the deeper layers of tissue in the body. This style of massage is a highly effective method for releasing chronic stress caused by misalignment, repetitive motions, and lingering injuries. Due to the nature of the deep tissue work, open communication during the session is crucial to make sure you don’t get too uncomfortable.

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“If your hands and fingers start to scream while you're working, you need to modify what you're doing,” says Bykofsky. “Also, if you notice that you’re sore at the end of your work day, Bykofsky also recommends that you “do the things you suggest to your clients: ice, apply something to help, perhaps take an anti-inflammatory, and, the hard one, rest!”  
Ayurvedic Massage is known as Abhyangam in Sanskrit. According to the Ayurvedic Classics Abhayngam is an important dincharya (Daily Regimen) that is needed for maintaining a healthy lifestyle. The massage technique used during Ayurvedic Massage aims to stimulate the lymphatic system. Practitioners claim that benefits of regular Ayurvedic Massage include pain relief, reduction of fatigue, improved immune system, and improved longevity.[36]

Inter- and intra-event massage is given between events or in time-outs to help athletes recover from the preceding activity, and prepare for the activity coming up. It is also short, and focuses on the major muscles stressed in the activity. Inter- and intra-event massage is given between events or in time-outs to help athletes recover from the preceding activity, and prepare for the activity coming up. It is also short, and focuses on the major muscles stressed in the activity. 


The main purpose of Swedish massage is to increase the oxygen flow in the blood and release toxins from the muscles. Swedish massage shortens recovery time from muscular strain by flushing the tissues of lactic acid, uric acid, and other metabolic wastes. It increases circulation without increasing heart load. It stretches the ligaments and tendons keeping them supple and pliable.

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Español: leer un gráfico de reflexología podal, Italiano: Leggere una Mappa di Riflessologia Plantare, Português: Ler um Diagrama de Reflexologia Podal, Deutsch: Eine Tafel der Fußreflexzonen lesen, Русский: читать диаграмму рефлексологии стопы, Français: lire une planche de réflexologie plantaire, Nederlands: Een voetreflexologie kaart leren lezen, العربية: قراءة خرائط تدليك القدم, Bahasa Indonesia: Membaca Tabel Pijat Refleksi Kaki
In Australia, Melbourne Polytechnic offers reflexology course for the students and accredited with Diploma of Reflexology. In this course, students will learn the skills to assess and treat the body, supporting its search for natural balance and well-being. It also includes how to develop specific skills in reflexology techniques, learn to provide clients with basic dietary guidance, and learn the necessary health terminology about chronic disease. The qualification from this institute is valid for the membership of national organization such as the Reflexology Association of Australia and also can be used for further studies in complementary medicine.
Your body creates melatonin, a hormone necessary for good-quality sleep, from serotonin. More Swedish massage = more serotonin = more melatonin = better sleep. Stress can also interfere with sleep, so lower stress levels will help bedtime become sleepy time.  (Plus, since Zeel Massage Therapists come to your home or hotel room, you can go right to sleep after your soothing massage.)
We have been able to hone our skills in order to ensure that we are delivering only the highest possible standard of sports massage, anywhere in Norwich. Why not take a look at some of the other treatments that we offer to customers? We’re positive that something else will catch your eye! Alternatively, you can get in touch with us today and speak to one of our brilliantly knowledgeable team, who are always on hand to take your call and help in any way they can.

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