You certainly don't have to be a competitive athlete to benefit from deep tissue massage! Repetitive strain injuries ( like excessive computer work) can lead to dense tissue over time. Years of this build up will need your Academy massage therapist to help you get relief. Deep tissue Massage techniques can address these concerns and brings back normal range of motion and help ease muscle tension and soreness with our treatment plan designed just for you.
Our new acoustic drainage machine, the 20HzPro is a cutting-edge technology that uses soothing, rhythmic sound waves to move excess fluid towards the lymph nodes of your body to be filtered, processed and eliminated. Completely anti-inflammatory and detoxifying in its effect, this treatment is fantastic for people suffering with tendinitis, bursitis, arthritis, TMJ, sciatica, edema of any kind, or just general fluid retention, bloating or swelling.
Swedish’s Massage Therapy degree program students study both Western and Eastern theories and techniques. Through combined classroom instruction and hands-on practice, our students receive a strong foundation in anatomy and physiology, massage-related pathology, neurology, and kinesiology. Students enrolled in the Massage Therapy program master their skills in our stress reduction and therapeutic clinics and at community service externships.

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Some sports massage therapists use myofascial techniques that focus on stretching the fascia, which are connective tissues surrounding muscles, tendons and ligaments in the body. This particular massage technique involves the therapist applying forces in opposing directions which relaxes the tissues. It can help ease pain and increase mobility in the tissues and surrounding muscles.


Massage has a multifaceted effect on the body and evokes complex reactions involving all the tissues, organs, and systems. It improves the movement of lymph and blood in the vessels and tones the vascular system, facilitating the work of the heart. The hemoglobin content of the blood and the erythrocyte and leukocyte counts are raised. Massage increases gas exchange and the excretion of mineral salts, urea, and uric acid. Changing the character, force, and duration of the massage can affect the functional state of the cerebral cortex by lowering or raising general excitability, intensifying attenuated reflexes and reviving lost ones, improving the function of conduction tracts, and reinforcing the reflex links of the cerebral cortex with the muscles, vessels, and internal organs. Massage can accelerate the regeneration of a nerve after injury and relieve or stop pain.
Completely new to massage? Book your first appointment either well before a race—at least a few weeks out—or wait until the day after. “Just like you wouldn’t test out new socks or shoes on day of race, you shouldn’t experiment with any pre-race bodywork,” says Denunzio. Those who are familiar with massage can benefit from a pre-race rubdown in the seven to two-day window prior to an event. Getting treatment less than 48-hours prior puts all runners—even those who are massage veterans—at risk of race day soreness.
A study conducted by Hernandez-Reif, M., Field, T., Krasnegor, J., Theakston, H., Hossain, Z., and Burman, I. reported by the Journal of Bodywork and Movement Therapies in the year 2000, also asserts that hypertension and its associated symptoms were reduced through massage therapy. The subjects in this study were provided with 10, 30-minute massage sessions over the course of five weeks. The subjects, all of who suffered from hypertension, experienced reduced blood pressure, reduced feelings of depression, less hostile behavior, and reduced levels of cortisol in their urine and salivary samples. Hernandez-Reif concluded that massage for hypertension may be beneficial to reduce diastolic blood pressure and lessen the symptoms associated with hypertension.
Like massages, chiropractic care can be beneficial for lowering pain and improving recovery. It’s also been shown to lower stress, headaches and more. One way that chiropractors help treat pain is by lowering mechanical compression and irritation of spinal joints, which can send nerve signals throughout the body that increase inflammation and irritation.
So what should runners book instead? Anna Gammal, a massage therapist who works with elite runners at the Boston Marathon each year and also massaged athletes at the 2004 and 2012 Olympics, recommends either a sports massage (i.e. targeted therapeutic treatment for the unique physical and biomechanical needs of athletes) or a myofascial release massage (i.e. the application of gentle, sustained pressure on soft tissue restrictions). Both specifically target muscle release and will help improve flexibility, reduce pain and increase range of motion.
On the road with the WTA is intense but energizing! I have traveled to Paris, Madrid, Istanbul, Monterrey, Acapulco as well as sites in the U.S. The day generally begins at about 7:00am with breakfast, followed by a team meeting. On the first day, we cover every player as well as their individual needs before and after a match. We arrive onsite in the training room one hour prior to play—work can include anything from a quick warm up of a shoulder to cutting tape for an athlete to prepping sports drinks or ice and towels.

It’s just a theory: no one knows if this is actually effective.11 However, it may explain why so many massage patients report a “gets a bit worse before it gets much better” response to quite painful treatments: motor end plates are (painfully) destroyed by strong pressures, and then that tissue is quite sensitive and a bit weak as it heals over a day or two … and then you finally feel much better after that!
According to the American Massage Therapy Association, up to 25 percent of American adults had a massage at least once during 2016-2017. And, they have a wide range of reasons for doing so. More and more people -- especially baby boomers -- recognize the health benefits of massage. They choose from among many massage styles to get relief from symptoms or to heal injuries, to help with certain health conditions, and to promote overall wellness.

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Following injury, and especially if it’s also a very stressful time, inflammation can prevent proper blood flow from reaching damaged tissue and can cut off vital nutrients and oxygen. This can cause toxins to accumulate around damaged tissue, which only increases swelling and pain. Some studies have found that even self-administered massage can help reduce pain associated with plantar fasciitis and other injuries. (10)
I recommend trying more than one session, because reflexology has cumulative benefits. It’s important the client assesses if this is working for them or not. Depending on the issue or health challenge, I often suggest at least three sessions close together (every week or two weeks), and then we evaluate initial results. Remember, acute conditions tend to balance faster than chronic ones. In other words, the longer you’ve had the issue, the longer it takes to get rid of it.
“I have had massages in almost every state and numerous countries. My 90-minute massage at The Wellness Center was, without a doubt, the BEST massage I have ever received in my life! My therapist was attentive, deeply conscious to the needs of my body and was more attached to doing his best for my particular muscular issues than to his “routine.” He varied his pressure considerably depending on what he felt I needed and checked in with me without being intrusive or interrupting my experience. I cannot recommend this center highly enough!”
Some of the scientific research on massage therapy can be conflicting, but much of the evidence points toward beneficial effects on pain and other symptoms associated with a number of different conditions. Much of the evidence suggests that these effects are short-term, and people should keep getting massages for the benefits to continue. Researchers have studied the effects of massage for many conditions. Some that have been studied more extensively are blood pressure, general pain, cancer, mental health, fibromyalgia, headaches, HIV/AIDS, infant care, autism, anxiety, and diabetes. Massage therapy appears to have few risks if it is used appropriately and provided by a trained massage professional.
You’d hope this sort of thing would be rare, but it’s not. Readers regularly tell me about massage therapists who do not ask them what they want, who dismiss their patients’ concerns about pressure, and who ignore signs that their clients are in pain. They display a “doctor knows best” arrogance — ironic for an alternative health care professional — imposing their own idea of the “right” intensity.
Beyond the feel-good effects of the treatment, the practice and purpose go deeper than the skin and muscles by taking specific reflex points on the foot to induce a healing response in corresponding organs and areas of the body, as seen in the chart to the left. Kneading the soft fleshy ball of the foot, pulling on the toes, tracing around the heel and pushing deep into the arch are just a few of the many small, intense movements you’ll experience during a reflexology treatment.

The prime purpose of sports massage therapy is to help alleviate the stress and tension which builds up in the body’s soft tissues during physical activity. Where minor injuries and lesions occur, due to overexertion and/or overuse, massage can break them down quickly and effectively. Above all, it can help prevent those niggling injuries that so often get in the way of performance and achievement, whether one is an athlete, ardent keep-fitter or a once a week jogger.
Due to our vast experience working as sports massage therapists in Norwich, you can rest assured that you are in good hands with us at The Norfolk Clinic. We have a passion for what we do and this shows in all of the sports massage treatments that we offer to clients throughout Norwich and the surrounding areas. This is one of the main reasons why we believe we should be your first and only port of call for a sports massage, anywhere in the Norwich area.
The information on this website has not been evaluated by the Food & Drug Administration or any other medical body. We do not aim to diagnose, treat, cure or prevent any illness or disease. Information is shared for educational purposes only. You must consult your doctor before acting on any content on this website, especially if you are pregnant, nursing, taking medication or have a medical condition.
Some of the scientific research on massage therapy can be conflicting, but much of the evidence points toward beneficial effects on pain and other symptoms associated with a number of different conditions. Much of the evidence suggests that these effects are short-term, and people should keep getting massages for the benefits to continue. Researchers have studied the effects of massage for many conditions. Some that have been studied more extensively are blood pressure, general pain, cancer, mental health, fibromyalgia, headaches, HIV/AIDS, infant care, autism, anxiety, and diabetes. Massage therapy appears to have few risks if it is used appropriately and provided by a trained massage professional.

Reflexology is a systematic practice in which applying some pressure to any particular points on the feet and hands give impacts on the health of related parts of the body.1 Each point of the pressure acts as the sensors on the feet and hands and is links with different parts of body specifically.1 These sensors will be stimulated by applying the reflexology technique in order to improve the blood and energy circulation, give sense of relaxation, and maintain the homoeostasis.2 Reflexology session can be improved by other elements such as aromatherapy, peaceful music, and good environment settings.3 There is a term in reflexology called reflex zone therapy. Reflex zone therapy is where the body is divided into ten longitudinal zones from head to toe. In the reflex zone therapy, there are five zones on both sides of the body in which each zone diverge down the particular arm, and also continue straight down the body and down the particular leg to line up with a toe on the respective foot. Practitioners usually choose the suitable technique to be applied to the reflex zone therapy to gain optimized efficiency and impact. Reflexology is a complementary therapy instead of an alternative therapy to other treatments which patient already has based on reflexology maps.2 Complementary therapies nowadays are applied in many of palliative care or to alleviate a problem without dealing with the underlying cause in order to make patient's emotional, physiological, and spiritual health improve and increase the value of their life.4 Two methods of reflexology that have been accepted internationally are Ingham method and Rwo Shur method. The first method does not use any tools in its practice and the second method utilizes the use of tools such as a wooden stick.2 There are five theories that support how reflexology gives impacts to body health.5 First and second basic theories are related to energy. Energy theory advocates that body parts can communicate using electromagnetic fields and the communication can be blocked based on the surrounding respectively.6 Third and fourth theories indicate that energy flow can be restored and the fourth is about the pathway which is blocked can be opened.7 The last theory proposes that reflexology can break up the lactic acid crystal that usually deposited in the feet and allow energy to flow efficiently.5

Medical Massage is a controversial term in the massage profession.[50] Many use it to describe a specific technique. Others use it to describe a general category of massage and many methods such as deep tissue massage, myofascial release and triggerpoint therapy as well as osteopathic techniques, cranial-sacral techniques and many more can be used to work with various medical conditions.[51]
Before you can decide which massage style is best for you, you need to ask yourself a question. Do you simply want a massage for relaxation and stress control? Or do you need symptom relief or help with a certain health condition? Before booking a massage, let the therapist know what you're looking for and ask which style the therapist uses. Many use more than one style. Or the therapist may customize your massage, depending on your age, condition, or any special needs or goals you have.

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We have been able to hone our skills in order to ensure that we are delivering only the highest possible standard of sports massage, anywhere in Norwich. Why not take a look at some of the other treatments that we offer to customers? We’re positive that something else will catch your eye! Alternatively, you can get in touch with us today and speak to one of our brilliantly knowledgeable team, who are always on hand to take your call and help in any way they can.

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