Understand reflexology zones. Reflexology is based on the idea that the body can be divided into zones.[4] Picture your body divided into a system of longitudinal and transverse zones. Imagine five zones on each side of your body, starting at the tip of each toe, and running up the length of your body to the top of your head. The transverse zones (similar to lines of latitude) divide the areas of your feet into zones that correspond to your head and neck, your chest, abdomen and your pelvis area. Engaging the tip of a particular zone by applying pressure to a place on the foot activates the body's healing power for that entire zone. This concept is also referred to as zone therapy.
Swedish Massage is the “original” western style massage and is the foundation for other western massage techniques.  Swedish style massage uses long strokes, kneading and friction with the primary purpose of increasing circulation and promoting relaxation.  Pressure can be light to firm, but is not as detailed as Deep Tissue Massage.  It’s important to remember, that deeper isn’t always better.  Sometimes what the body needs is to simply relax and de-stress so it can heal itself. The health benefits of regular full-body Swedish massage are plentiful.  Benefits include increased circulation, lowered blood pressure, improved immune function and reversal of the effects of stress.  People who receive regular Swedish massage find that they feel healthier, more energetic, less stressed and are less susceptible to illness.
Reflexology is best for people who are looking to relax or restore their natural energy levels. It’s also a good option if you aren’t comfortable being touched on your entire body. Reflexology uses gentle to firm pressure on different pressure points of the feet, hands, and ears. You can wear loose, comfortable clothing that allows access to your legs.
A study conducted by the National Center for Complementary and Alternative Medicine, and published in The New York Times, found that volunteers who received a 45-minute Swedish massage experienced significant decreases in levels of the stress hormone cortisol, as well as arginine vasopressin-a hormone that can lead to increases in cortisol. Volunteers also had increases in the number of lymphocytes, white blood cells that are part of the immune system, and a boost in the immune cells that may help fight colds and the flu.
When most people think of massage, they think of Swedish. The style takes its name from a 19th-century Swedish physiologist, Per Henrik Ling, whose system of medical gymnastics included massage. Johan Georg Mezger (1838-1909) coined a reduced set of maneuvers and techniques of Dr. Ling’s system as the “Swedish massage” system. Swedish massage is defined by four or five (somewhat familiar) techniques, which have French names: effleurage (stroking), petrissage (kneading), tapotement (rhythmic choppings), and friction (rubbing). Some therapists now incorporate advanced techniques that have rehabilitating effects and stretches for improving your range of motion. But the ultimate goal is relaxation. As the default Western massage, Swedish massage is extremely popular and is simple, soothing touch therapy.
Their website seems to conflate reflexology with acupuncture and acupressure. There are five tabs at the top of the home page: (1) Store, which links to a single Amazon.com page selling a reflexology foot massager, (2) Acupressure Points and (3) Reflexology Treatment, both of which have multiple articles on acupuncture and acupressure, (4) Reflexology Machines – foot massagers and acupressure mats, and (5) Courses. Notable by its absence is a tab for scientific studies showing that any of this stuff works.

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